AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords and keyword phrases.

The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading “Sponsored Links” found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website.

YBO researches the most prominent keywords based on your website offerings and uses these in your adword campaign. You in turn determine your budget and when and how it should be spent.